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Exploring New Sector In New Market

Supplying services of fleet leasing and management is quite new in , GB Viet nam wants to explore the new market with clear strategies for each step.  

 

 

By Quang Tuan

The leasing industry and market is still at the infancy stage in . Given the vast opportunities and rate of economic development, a number of foreign companies specializing in the sector see as a very potential market for this business, provided players possess the right mix of competitive advantages.  

Whereas, according to explanation of Ng Lee Kwang, general director of GB Fleet Leasing and Management Joint Venture, or GB Viet nam in short, other markets are mature but can be saturated. With the experience 20 years in the sector, Goldbell group based in can help its affiliate in by bringing experience, expertise and a whole new level of service standards into this exciting market, he added.  

Investment and focus  

Getting the investment certificate in Viet nam in October 2007 with the legal capital of US$1 million, the company in Viet nam focuses on bikes, motor-cars, vans, trucks, prime-movers and forklifts on operating lease arrangement. Most recently, GB Viet nam decided to increase the legal capital to US$2 million.  

But, in the initial period, the company wants to focus more on vans, trucks and forklifts leasing for those in logistics and transportation. Explaining this, the general director said that the economic turmoil has been good opportunities for operation of transportation leasing. “Financial resources are limited, so making use of alternative means to pay for the use of assets, and preserving your valuable and limited financial resources in other uses,” Kwang said, adding that it will comfort multinationals, which are the company’s main target in . For example, all vans, trucks and delivery motorbikes of DHL Viet nam have been supplied and maintained by GB Viet nam. It has also worked with an other logistics company, TNT.  

In the plan, the company is now quickly establishing service points all over . Its operation need to support fleets from Hanoi to HCM city. In addition, it needs to set p service points in Bien Hoa, Vung Tau and Hai Phong cities.  

GB Viet nam will also extend its leasing range to cranes, air –compressors, generators and related wheeled equipment to support clients.  

One more thing is that GB has had many multinational clients, which also have affiliates in and other countries like Shell or Toll; so based on the relationship to deal with clients in is also another activity in the future.  

All these plans, according to Kwang, are aimed to serve its target to position GB Viet nam as the leader in vehicle and equipment leasing in .   

A SHORT INTERVIEW WITH NG LEE KWANG,  

GENERAL DIRECTOR OG GB VIETNAM  

 

Doing fleet leasing and management needs a strong financial basis. So, how has the company prepared for this?  

Goldbell has been in this business for over 20 years, we have developed strong relationships with banks and financial institutions. When GB Viet nam obtained an investment license, we already made arrangement with various banks and financial institutions for our funding requirements.  

Our business is capital intensive, so we have our expertise and experience to manage through each economic crisis. 

But, what are actually disadvantage of GB in ? And how you can deal it?  

We employ and train staff to the standards, like any other mature markets. But, it is very difficult to find staff with the relevant experience we expect in . Therefore, we have this policy in : we hire for attitude, train for skills. We are very happy that Viet namese people are very keen learners. With our training programs, we are able to train the staff for the jobs. 

Could you share some future plans of GB Viet nam till the end of this year as well as in the future?  

We are going to add more range of equipment for leasing. We have good relationship with our strategic business partners who supply us with vehicles and equipment.  

We also continue to invest in people and IT system like Goldbell Group in-house developed vehicle /equipment rental software, among others. 

And finally, we have a lot of confidence in the Viet namese Government, economic development and the future. 

 

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